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A Lifestyle

Brand

Sarah Baeumler is synonymous with elevated design.

A Lifestyle

Brand

Her Story

The Sarah Baeumler brand is synonymous with elevated design, intentional living and the importance of cultivating a deeper connection to life through authentic storytelling. Serene colour palettes, textured fabrics, bold patterns and distinctive detailing are common threads across all collections.

Sarah Baeumler is the founder and creative director of her namesake lifestyle brand. At heart, Sarah is a creative entreprenuer and a visual storyteller. She believes that intentionally designed products and services, inspire a more authentic, curious and fulfilling life.

Our Pillars

After many years of travel and discovery, Nature is still Sarah's biggest inspiration when it comes to designing interiors and products. The five elements of Air, Earth, Fire, Water and Ether are the guiding principles for everything she produces or the projects she creates.

Design Evolution

• 2008 Sarah Joined Husband Bryan on HGTV
• 2016 Launch of Subsciption Box: Sarah Delivered
• 2016 Launch of Lifestyle Magazine: Curated
• 2017 Launch of Design Services: Refined Living
• 2018 Founding year of Caerula Mar Club
• 2019 Princess Margaret Lottery Home Partnership
• 2020 Opening of Caerula Mar Club
• 2021 Launch of E-Commerce Site