American Express

Wellness-led Living By

Sarah Baeumler

Sarah Baeumler is redefining what it means to live well. As a designer, entrepreneur, and television personality, she leads with a wellness-centered philosophy — her work is rooted in creating homes, products, and experiences that support a more intentional way of life.

Making intentional living the new standard

Sarah’s philosophy is simple: beautiful spaces should do more than look good — they should help you live well, every day. Every space, product, and service is designed to ground you.

Grounded in the belief that our environment directly impacts our wellbeing, Sarah’s approach blends intentional design, environmentally conscious, and purposeful function. Every detail is considered — not just for how it looks, but for how it supports daily life.

LET’S CONNECT

While television and social media share the finished projects, there is so much more happening behind the scenes — from early design concepts and renovation decisions to the real challenges, pivots, and lessons along the way. Patreon offers access to that journey in real time.

This is a more personal space where we can connect directly. Members receive weekly content every, including:

Behind-the-scenes insights from current and upcoming projects
Deeper conversations around design and renovation
Reflections on wellness and intentional living
Honest discussions about what worked — and what didn’t
Early previews of projects still under wraps

Most importantly, this community is about connection. It’s a place to ask questions, share ideas, and be part of the process — not just the finished reveal.

Join the community and be part of what comes next.

Let's Begin

Subscribe here for full access

2008

The Beginning

Sarah Joined Husband Bryan on HGTV

2016

Sarah Delivered

Launch of Subscription Box: Sarah Delivered

2016

Curated

Launch of Lifestyle Magazine: Curated

2017

Refined Living

Launch of Design Services: Refined Living

2018

Caerula Mar Club

Founding year of Caerula Mar Club

2019

Princess Margaret Lottery Home

Princess Margaret Lottery Home Partnership

2020

Caerula Mar Club Opens

Opening of Caerula Mar Club

2021

Launch of E-Commerce Site

Launch of E-Commerce site

What We Do

Design

We are a design studio led by Sarah Baeumler, creating thoughtfully curated residential and commercial spaces. From custom new builds to large-scale renovations and furnishings, our work blends elevated aesthetics with livable functionality.

Production

Through television, digital media, and branded storytelling, we bring design and lifestyle to life on screen. Our production arm develops and produces compelling content that inspires and educates audiences, showcasing the real process behind building, renovating, and creating meaningful spaces. From concept to completion, we tell stories that resonate.

Hospitality

Our hospitality ventures extend our design philosophy into immersive guest experiences. Each destination reflects intentional design, elevated comfort, and a strong sense of a wellness-led living.

Wellness

Wellness is woven into everything we do — from the environments we design to the experiences we create. We believe in intentional living, balance, and spaces that support both physical and mental well-being. Through thoughtful materials, mindful design, and lifestyle integration, we cultivate environments that nourish and restore.

On The Blog

Mastering Carry-On Travel: Secrets for Packing Light

As someone who is constantly on the go and travel ready, I have nailed down some of my favourite tips and essentials that keeps you traveling light, without sacrificing style. Whether you're advent...

Finding our Natural Zen on Rock the Block

We’re wrapping up Rock the Block Season 5, and it has been an adventure! For those who haven’t been tuning in, Bryan and I have been competing alongside 3 other teams of talented designers to trans...

Caerula Mar

Behind the Dream: The Inspiration Behind Caerula Mar Club

It all started unexpectedly during a boating trip in August of 2017 through the Caribbean when rough seas and rainstorms interrupted our plans. Determined to make the most of our family vacation, w...

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